Seanapps Pro
Context
Seanapps is a platform built by Beneteau that lets dealers manage and track their boat fleet. Despite its potential, the tool is rarely used : data is sometimes unclear, navigation complex, and many dealers prefer their own tools. The project's goal: improve data understanding and introduce new features to strengthen everyday use of Seanapps.
Project goals
Within the Bénéteau team, I ran a series of design sprints with Camille Rollier to identify the platform's adoption levers:
– Sprint 1: improve data understanding through a simplified dashboard , clear, accessible visuals , and personalisation by user profile .
– Sprint 2: enrich the experience with new features: Machine Learning-based forecasts and integrated stock management .
My approach
Following an iterative, collaborative method, I alternated between audit phases, user testing and successive refinements. Each interface proposal was tested directly with dealers to ensure intuitive data understanding and smooth navigation.
The approach distinguished use by device:
– Mobile: quick access to urgent information.
– Desktop: detailed data visualisation and strategy building.
The final concept centres on a smart dashboard combining clear visualisation, automatic forecasts and role-based personalisation . Together they simplify reading, anticipate needs and make the tool indispensable.
The outcome
A system that is at once efficient, strategic and autonomous , giving dealers a consolidated view of their business. The new Seanapps interface now stands as a key decision-making tool , blending smart forecasting , data clarity and ease of use .
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